Case study No. 09
Ending the restaurant reservations version confusion
When it comes to restaurant reservations, the business maintains key information in one place and has a practical method for checking related pages. Visitors are far less likely to meet two versions of the same fact.
Case docket
- Restaurant Thai family restaurant, Santa Rosa, California
- The team 6 staff; one locally managed operation
- Built with Content inventory, Consolidated reference, Review schedule, Change checklist 4 parts
Working days after content approval, including staff review and handover.
Before
Where the restaurant started
The starting point
The restaurant reservations content had accreted: the same details in several places, maintained unevenly, contradicting quietly.
What it cost the team
With restaurant reservations, answering a question safely first required establishing which version the caller had seen. Fixes propagated slowly, and contradictions lingered.
What we built
The fix, in plain terms
The facts about reservation guidance and the current food menu were consolidated into one maintained reference, with duplicates merged or redirected. Ownership, a review date and an affected-pages checklist came with the handover.
The parts that went in
- Content inventory
- Consolidated reference
- Review schedule
- Change checklist
Site features it used
Timeline
10 working days, from sign-off to handover
Content approved
The working-day count starts once the restaurant has signed off the content that goes on the page.
Built
The facts about reservation guidance and the current food menu were consolidated into one maintained reference, with duplicates merged or redirected.
Staff review
The restaurant's own team checked the work against how they actually take inquiries before anything went live.
Handed over
Live and handed over 10 working days after content approval.
After
What changed
When it comes to restaurant reservations, the business maintains key information in one place and has a practical method for checking related pages.
Visitors are far less likely to meet two versions of the same fact.
The restaurant reservations pages used to disagree with each other. There is a single version now, and someone is actually responsible for it.
Is your inquiry form costing you mornings too?
Show us your current site on a live walk-through and we will point at the first thing we would fix, and say so if it is not the website at all.
Questions about this project
How long did this project take?
10 working days after content approval, including staff review and handover. On our plans a new site goes live in 7 days on The Daily Menu, 10 on The Full Menu and 15 on The Tasting Menu, counted from the onboarding call.
What exactly did the Thai family restaurant get?
The facts about reservation guidance and the current food menu were consolidated into one maintained reference, with duplicates merged or redirected. Ownership, a review date and an affected-pages checklist came with the handover. The pieces, in the restaurant's own list: content inventory, consolidated reference, review schedule, change checklist.
Would the same fix suit my restaurant?
It fits any restaurant whose starting point sounds like this one: The restaurant reservations content had accreted: the same details in several places, maintained unevenly, contradicting quietly. The quickest way to tell is a demo call, where we look at your current site and say plainly whether this is the fix it needs or whether something else matters more.
Is this part of a plan, or an extra?
It is part of building and running the site. The site features this project used: weekly updates so specials and hours never go stale (on every plan); the content engine keeps the whole site moving (from the tasting menu). Plans start at $117 a month, the $647 build fee is invoiced only after launch, and 5 revisions a month are included.
More case files
Related case studies
More projects for casual and family dining and restaurants that had the same problem.
- Chinese restaurant with banquet room, Lexington, KentuckyNo more telephone edits on the restaurant reservations pageDay to day with restaurant reservations, the person asking, the person approving and the person publishing all look at the same words.Read the case study
- Neighborhood bistro restaurant, Newark, DelawareShowing the working behind restaurant reservationsDay to day with restaurant reservations, the site now argues with evidence the business chose to publish.Read the case study
- Lebanese mezze restaurant, Harrisburg, PennsylvaniaOld restaurant reservations links, new destinationsWith restaurant reservations, old links resolve to sensible destinations instead of error pages.Read the case study
Related services
- Restaurant website redesignRestaurant website redesign that keeps your search rankings through redirects, replaces the old menu PDF and hands you a managed, custom-coded site.
- Restaurant SEORestaurant SEO built on structured menu pages, location pages and researched articles, with search visibility typically building over 3 to 5 months.
- Websites for casual and family restaurantsA website for a casual or family restaurant that keeps hours, kids menus and specials current
See the site you would get
About 30 minutes, on your screen, built around your menu and how your team takes bookings. Plans from $117 a month, with the $647 build fee invoiced only after launch.